Wayfinding signs and Platform Identification

traffic patterns

Wayfinding Signs & Platform Identification

During the refurbishment of King’s Cross St Pancras Station, passengers were subject to increased visual and navigational disorientation. There was disruption to their familiar routes learnt over many years. For example, the updated staircase into the concourse orientates 70%* of the public at right angles to the original wayfinding sign layout. This, plus the remaining old out dated signs, hoardings, graphic media competed with the additional directional signs meant to help them. 

The Input Group strive to minimise uncertainty and design out confusion during the building work. This is achieved by providing clear, consistent directional information.These are the key elements of our passenger focused approach to wayfinding and signage.


Understanding pedestrian traffic patterns is key to anticipating route pattern changes due to the station’s alterations. Unless passengers already know their departure platform they will need to get confirmation from the CIF displays.

Therefore all passengers need this primary information before they can search for the actual platform required. As 70% of passengers arrive via the underground additional departure screens in the subway will aid this initial decision making process. 

Producing clarity

Providing the travelling public with the right information at the right time is vital to them being able to make informed decisions about their best choice of route to their platform. 

Changes to existing wayfinding routes will change and are inevitable. The use of repetitive information causes unnecessary visual clutter and should be removed or simplified. Anticipating changes and having a rolling programme of route updates, ready for installation on the day, minimises disruption.

  • Understanding pedestrian traffic patterns & anticipating route pattern changes due to the station’s alterations
  • In depth assessment of the problem from
    the customers’ point of view
  • Defining primary and secondary information & providing points of orientation and confirmation

  • Careful positioning, sign clarity and information is vital to the decisions that passengers make and the route they will take

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